NYLON video ad for YouTube

This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition

And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture

Advertising Culture of YouTube

http://techdirt.com/articles/20070612/185649.shtml

A blog published by a team of top-notch analysts with a broad range of experience in technology, communications, media, biotechnology, financial services, retail, automative and government. This post highlights the impact of YouTube on marketing practices, and proves a real life example via Dove’s video ad.