NYLON video ad for YouTube

This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition

And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture

Online Destination Brings Social Graces to Blogs

Article (can be found online at Lexis Nexis Academic) published in the Los Angeles Business Journal on March 17, 2008 by Booyeon Lee.

Lee talks about how the blog culture is intself, self-promotion. Also, advertisers are starting to segment how they choose to advertise on blog sites. Blogging platform Uber.com charges companies higher prices for advertisement on the site, claiming that they cater to a more targeted user group.