Posts Tagged Segmented advertising
NYLON video ad for YouTube
This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition
And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture
Add comment April 1, 2008
Advertising on Facebook
Facebook’s explanation of how it’s social advertising program works. They stress: Advanced Targeting, Content Integration, Flexible Pricing, Trusted Referrals
Add comment March 31, 2008
Facebook Announces New Advertising Plan: Are Relevant Ads Less Instrusive?
Blogpost about how Facebook implemented a new advertising scheme last november that allows users to market their favorite products to their network of friends.
Add comment March 31, 2008
Online Destination Brings Social Graces to Blogs
Article (can be found online at Lexis Nexis Academic) published in the Los Angeles Business Journal on March 17, 2008 by Booyeon Lee.
Lee talks about how the blog culture is intself, self-promotion. Also, advertisers are starting to segment how they choose to advertise on blog sites. Blogging platform Uber.com charges companies higher prices for advertisement on the site, claiming that they cater to a more targeted user group.
Add comment March 31, 2008
