NYLON video ad for YouTube

This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition

And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture

As Customers Flock to the Web, Intel Gives Chase With Its Ad Budget

New York Times Article, October 10 2007.

 Quote: “The Intel Corporation has decided that its partners in the “Intel inside” cooperative advertising program … ought to accelerate their shift of ad dollars to newer media like the Internet from older media like television and print.So, effective in 2008, Intel will require companies that take part in the co-op program to spend a minimum of 35 percent of the money that Intel provides them on online marketing”