Posts filed under 'Society'
NYLON video ad for YouTube
This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition
And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture
Add comment April 1, 2008
Future Trends in Advertising
Trends Predictions Report, by Ben Hourahine, Futures Editor at Leo Burnett (London).
Add comment April 1, 2008
Companies on MySpace–different opinions, questions
Should companies be on MySpace? Social Networking Weblog
Companies that are using MySpace well ADpunch blog
Companies discover MySpace marketing Galveston County Daily News
Add comment March 31, 2008
As Customers Flock to the Web, Intel Gives Chase With Its Ad Budget
New York Times Article, October 10 2007.
Quote: “The Intel Corporation has decided that its partners in the “Intel inside” cooperative advertising program … ought to accelerate their shift of ad dollars to newer media like the Internet from older media like television and print.So, effective in 2008, Intel will require companies that take part in the co-op program to spend a minimum of 35 percent of the money that Intel provides them on online marketing”
1 comment March 31, 2008
BRIGHT LIGHTS, BIG IMPACT: WHY DIGITAL BILLBOARDS ARE GROWING IN POPULARITY
Journal article found on ProQuest by Sarah Goldstein, published in March 2008. Digital Signs.
Add comment March 31, 2008
The New Advertising Outlet: Your Life
New York Times Article published on October 12 2007. Idea of the human billboard.
Quote: “But many large marketers are taking huge chunks of money out of their budgets for traditional media and using the funds to develop new, more direct interactions with consumers — not only on the Internet, but also through in-person events.”
Add comment March 31, 2008
Advertising on Facebook
Facebook’s explanation of how it’s social advertising program works. They stress: Advanced Targeting, Content Integration, Flexible Pricing, Trusted Referrals
Add comment March 31, 2008
Facebook Announces New Advertising Plan: Are Relevant Ads Less Instrusive?
Blogpost about how Facebook implemented a new advertising scheme last november that allows users to market their favorite products to their network of friends.
Add comment March 31, 2008
Is “friending” the new advertising?
Post about the value of “friending” on networking sites such as myspace as a way for companies, bands, products, and people to advertise and market themselves. Interesting since so many companies are starting to have myspace, facebook, etc, profiles.
Add comment March 31, 2008
Online Destination Brings Social Graces to Blogs
Article (can be found online at Lexis Nexis Academic) published in the Los Angeles Business Journal on March 17, 2008 by Booyeon Lee.
Lee talks about how the blog culture is intself, self-promotion. Also, advertisers are starting to segment how they choose to advertise on blog sites. Blogging platform Uber.com charges companies higher prices for advertisement on the site, claiming that they cater to a more targeted user group.
Add comment March 31, 2008
