NYLON video ad for YouTube

This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition

And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture

New Media, the New Economy and New Spaces

“This paper counters proponents of the ‘weightless economy’ who have suggested the ‘death of distance’ in relation to economic and social activities that use the worldwide web (WWW). An analysis of new media developers in New York’s ‘Silicon Alley’ demonstrates that place and distance are still important. The most important aspect of this co-location is the possibility of social interaction. This paper points to the value of analysis of the material practice of the social (and the economic and cultural). The notion of ‘untraded dependencies’ is developed through looking at its manifestation and constitution in the specificity of space, time and economic activity. “

Pratt, A. C. (2000). New media, the new economy and new spaces. Geoforum, 31(4), 425-436.

Future Trends in Advertising

Trends Predictions Report, by Ben Hourahine, Futures Editor at Leo Burnett (London).

Google and other search engines changing the focus of advertising

In Google’s mission statement one of their objectives entails “providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page.” It goes further to mention that by doing so it makes advertising useful for the consumer as well as the advertiser. By providing psycholographical information and allowing companies to allocate their ads directly to the consumer, do search engines conserve economic costs that would have been wasted on the uninterested consumer?

Related resources:

 Google’s Mission Statement. Retrieved from http://www.google.com/intl/en/corporate/index.html on March 31, 2008.

Van Couvering, E. (2004). New media? The political economy of Internet search engines. Paper presented at the Annual Conference of the International Association of Media & Communications Researchers, Porto Alegre, Brazil.

Interactive Advertising from Chevrolet

 Chevrolet used a video contest asking contestants to create a commercial for their new Chevy Tahoe. This interactive form of advertising was an attempt to gain publicity as well as an incentive to become interested in the Chevy Tahoe. Some ads went well, but in some cases, the plan had negative effects.

Companies on MySpace–different opinions, questions

Should companies be on MySpace?   Social Networking Weblog

Companies that are using MySpace well   ADpunch blog

Companies discover MySpace marketing Galveston County Daily News

The New Advertising Outlet: Your Life

New York Times Article published on October 12 2007. Idea of the human billboard.

 Quote: “But many large marketers are taking huge chunks of money out of their budgets for traditional media and using the funds to develop new, more direct interactions with consumers — not only on the Internet, but also through in-person events.”

Advertising Culture of YouTube

http://techdirt.com/articles/20070612/185649.shtml

A blog published by a team of top-notch analysts with a broad range of experience in technology, communications, media, biotechnology, financial services, retail, automative and government. This post highlights the impact of YouTube on marketing practices, and proves a real life example via Dove’s video ad.

Commercial vs. Shared Culture

In the digital world, where information can be spread easily, there is a counterforce attempting to lock it up. Shared culture, such as the creative commons movement, continues to be fought against by traditional commercial culture. Gerd and Glen discuss these issues, assessing how things are likely to change in the future. They talk about how content owners have found ways to quickly filter internet content to assert their copyright rights. They also share some examples about how companies are trying to find ways to be part of the sharing process and Glen talks about how a corporation has “stolen” the future. Finally, the two discuss what the possibilities are for publishing, comparing the online/blog process versus the traditional book process.

http://mc.conversationsnetwork.org/shows/detail3427.html

Nike Reaches Deeper Into New Media to Find Young Buyers

 Nike has been no slouch when it comes to using nontraditional media to help sell shoes and athletic apparel. Now, the company is expanding those efforts to introduce the next version of its successful line of sneakers endorsed by the basketball star LeBron James.  This article, from the Business section of The New York Times takes an in-dept look at Nike’s use of new media forms to market a new sneaker line.  

http://www.nytimes.com/2006/10/31/business/media/31adco.html?ex=1319950800&en=24c6c7e95db8c15d&ei=5088&partner=rssnyt&emc=rss