Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

The Internet and new media industry has had an impact on the tourism industry over the past few years. According to this article, research concerning effective strategies for new media advertising have “indicated that information technology has led to a number of profound changes in the assumptions underlying communications strategies.” This article argues that it isn’t as much about the new technology in the industry rather it is the approach of the industry–conventional way advertising is reconstructed.

                                                                                    

Gretzel, U., Yuan, Y., & Fesenmaier, D. R. (2000). Preparing for the new economy: Advertising strategies and change in destination marketing organizations. Journal of Travel Research, 39(2), 146-156.