NYLON video ad for YouTube « Grassroot Marketing and Its Implications

NYLON video ad for YouTube

April 1, 2008

This video is interesting to consider because it promotes:
1. Cory Kennedy (who made herself via internet self-promotion)
2. Fashion brand Ksubi
3. Nylon magazine
4. A t-shirt, only available online in limited edition

And also:
1. Is only shown on, and was made for, YouTube-cheap commercial alternative
2. Targets an online-savvy population, in particular a younger population who seek exclusivity in an over saturated culture

Entry Filed under: Culture, Society. Tags: old media to new media, Segmented advertising, Self promotion, youth involvement, YouTube.

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Grassroot Marketing and Its Implications