Interactive Advertising from Chevrolet

April 1, 2008

 Chevrolet used a video contest asking contestants to create a commercial for their new Chevy Tahoe. This interactive form of advertising was an attempt to gain publicity as well as an incentive to become interested in the Chevy Tahoe. Some ads went well, but in some cases, the plan had negative effects.

Entry Filed under: Culture, Economy. .

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