Nike Reaches Deeper Into New Media to Find Young Buyers

 Nike has been no slouch when it comes to using nontraditional media to help sell shoes and athletic apparel. Now, the company is expanding those efforts to introduce the next version of its successful line of sneakers endorsed by the basketball star LeBron James.  This article, from the Business section of The New York Times takes an in-dept look at Nike’s use of new media forms to market a new sneaker line.  

http://www.nytimes.com/2006/10/31/business/media/31adco.html?ex=1319950800&en=24c6c7e95db8c15d&ei=5088&partner=rssnyt&emc=rss