Archive for March, 2008
Companies on MySpace–different opinions, questions
Should companies be on MySpace? Social Networking Weblog
Companies that are using MySpace well ADpunch blog
Companies discover MySpace marketing Galveston County Daily News
As Customers Flock to the Web, Intel Gives Chase With Its Ad Budget
New York Times Article, October 10 2007.
Quote: “The Intel Corporation has decided that its partners in the “Intel inside” cooperative advertising program … ought to accelerate their shift of ad dollars to newer media like the Internet from older media like television and print.So, effective in 2008, Intel will require companies that take part in the co-op program to spend a minimum of 35 percent of the money that Intel provides them on online marketing”
BRIGHT LIGHTS, BIG IMPACT: WHY DIGITAL BILLBOARDS ARE GROWING IN POPULARITY
Journal article found on ProQuest by Sarah Goldstein, published in March 2008. Digital Signs.
The New Advertising Outlet: Your Life
New York Times Article published on October 12 2007. Idea of the human billboard.
Quote: “But many large marketers are taking huge chunks of money out of their budgets for traditional media and using the funds to develop new, more direct interactions with consumers — not only on the Internet, but also through in-person events.”
Advertising on Facebook
Facebook’s explanation of how it’s social advertising program works. They stress: Advanced Targeting, Content Integration, Flexible Pricing, Trusted Referrals
Facebook Announces New Advertising Plan: Are Relevant Ads Less Instrusive?
Blogpost about how Facebook implemented a new advertising scheme last november that allows users to market their favorite products to their network of friends.
Is “friending” the new advertising?
Post about the value of “friending” on networking sites such as myspace as a way for companies, bands, products, and people to advertise and market themselves. Interesting since so many companies are starting to have myspace, facebook, etc, profiles.
Advertising Culture of YouTube
http://techdirt.com/articles/20070612/185649.shtml
A blog published by a team of top-notch analysts with a broad range of experience in technology, communications, media, biotechnology, financial services, retail, automative and government. This post highlights the impact of YouTube on marketing practices, and proves a real life example via Dove’s video ad.
Commercial vs. Shared Culture
In the digital world, where information can be spread easily, there is a counterforce attempting to lock it up. Shared culture, such as the creative commons movement, continues to be fought against by traditional commercial culture. Gerd and Glen discuss these issues, assessing how things are likely to change in the future. They talk about how content owners have found ways to quickly filter internet content to assert their copyright rights. They also share some examples about how companies are trying to find ways to be part of the sharing process and Glen talks about how a corporation has “stolen” the future. Finally, the two discuss what the possibilities are for publishing, comparing the online/blog process versus the traditional book process.
Nike Reaches Deeper Into New Media to Find Young Buyers
Nike has been no slouch when it comes to using nontraditional media to help sell shoes and athletic apparel. Now, the company is expanding those efforts to introduce the next version of its successful line of sneakers endorsed by the basketball star LeBron James. This article, from the Business section of The New York Times takes an in-dept look at Nike’s use of new media forms to market a new sneaker line.
